METHOD FOR EXPOSURING ADVERTISEMENT USING KEYWORD RELEVANCE AND SYSTEM FOR EXECUTING THE METHOD

摘要

A system and method of exposing a keyword advertisement using keyword relevance is provided. The method includes: maintaining a keyword relevance database which stores keywords being stored in relation to each other based on keyword relevance; receiving a user keyword from a user terminal, and verifying whether a first keyword advertisement which corresponds to the user keyword exists; extracting a related keyword which corresponds to the user keyword from the keyword relevance database when the first keyword advertisement does not exist; and verifying a second keyword advertisement which corresponds to the related keyword exists, and transmitting the second keyword advertisement to the user terminal.