Methods and apparatus for targeting communications using social network metrics

摘要

A method for a computer system includes receiving a first user communication, determining a first group of users, determining a target number of users, determining whether the first group of users includes the target number of users, and if not, providing the communication to the first group of users, determining a hierarchal mapping of groups of users in response to user memberships, determining a second group of users from the hierarchal mapping, determining a plurality of social network relationship factors for the second group of users with respect to the first user, and providing the communication to at least a subset of users in the second group of users in response to the first plurality of social network relationship factors.

主权项

1. A method of filtering electronic communications based on a trust-metric, the method comprising:
receiving , over a network on a server using an interface communicatively coupled to the network, an electronic communication directed to a first user, the electronic communication sent by a second user, and the first and second users belonging to a social network operated on a system remote from the server; accessing a trust-metric associated with the second user, the trust-metric based at least in part on information obtained from the social network; and determining, based at least in part on the trust-metric, whether to transmit the electronic communication to the first user.