Advertisement Selection and Pricing Based in Part on User Interest Inferred from User Interaction

摘要

A client device presents one or more advertisements via a user interface presented by a client device. When the client device receives input from the user interacting with the user interface, a direction of motion of the input is determined and used to determine the user's measure of interest in various advertisements. For example, a direction of movement of the input relative to an advertisement determines the user's measure of interest in the advertisement. Based on the measure of interest in various advertisements, one or more additional advertisements are selected and prices charged to one or more advertisers associated with presented advertisements are determined.

主权项

1. A method comprising:
displaying a user interface including one or more advertisements to a user via a client device; identifying a movement of a pointer within the user interface; for each of the one or more of the advertisements, determining a measure of interest of the user in the advertisement based at least in part on the identified movement of the pointer with respect to a location of the advertisement in the user interface; selecting an additional advertisement for presentation to the user based on one or more of the determined measures of interests in one or more of the displayed advertisements; and displaying the additional advertisement to the user.