Activities operating on structured data

摘要

Various embodiments can enable a webpage publisher to describe structured data on a webpage in a manner that enables a Web browser to intelligently present activities that pertain to user selections relative to the structured data appearing on the webpage. In at least some embodiments, a webpage publisher can provide markup that identifies structured data on a webpage. A service provider can provide a representation that describes the types of structured data in which it is interested, and how to handle the structured data responsive to a user selection. The Web browser can then use the markup in the webpage and the service provider's representation to identify and present activities associated with structured data selected by the user.

主权项

1. A method, implemented at a computer system that includes one or more processors, for invoking an activity of a service provider based on structured data of web content, the method comprising:
rendering web content within a user interface, the web content including structured data that is identified as being of a particular structured data type, the rendering including presenting the structured data at the user interface in a user-selectable manner;
receiving a user selection of at least a portion of the structured data; based at least on receiving the user selection, and based at least on the structured data having been identified in the web content as being of the particular structured data type, identifying at least one structured data description that corresponds to the particular structured data type, the at least one structured data description defining an activity that is provided by a service provider, including defining at least:
(i) one or more structured data types, including the particular structured data type, that are associated with the activity;(ii) a calling location to which data is to be sent when invoking the activity; and(iii) one or more parameters to be included when calling the calling location as part of invoking the activity; and based at least on receiving the user selection, and based at least on identifying the at least one structured data description,
presenting a menu that lists a plurality of activities that are relevant to the user selection and that include activities associated with both structured data and unstructured data, the plurality of activities including the activity that is provided by the service provider; and
invoking the activity that is provided by the service provider, including:
identifying, based on the particular structured data type, one or moreportions of the structured data to use as the one or more parameters; andcalling the calling location using the one or more portions of the structured data as the one or more parameters.