System for serving data that matches content related to a search results page

摘要

A system is described for serving data matching content in a search engine marketing system. The system may include a processor, an interface and a memory. The memory may be operatively connected to the processor and may store a page, a content related to the page, a set of terms and a data. The interface may be operatively connected to the memory and the processor and may be used to communicate with a user. The processor may identify a page and a content, perform a semantic analysis on the content to generate a set of terms, match the set of terms to a data, add the data to the page, and the serve the page to a user via the interface.

主权项

1. A method for serving data that matches content related to a search results page, comprising:
receiving a query from a user through a user interface displayed on a user device; retrieving a first number of search results related to the query; retrieving a second number of sponsored advertisements related to the query from a sponsored search server; determining an amount of available space for additional advertisements on a display screen of the user device using the first number of search results and the second number of sponsored advertisements; determining a third number of additional advertisements that may be displayed on the user device based on the amount of available space on the display screen; retrieving the third number of additional advertisements from a content match server based on a contextual analysis of the search results and sponsored advertisements; consolidating the search results, sponsored advertisements, and additional advertisements to form a consolidated set of results to display on the display screen of the user device; and displaying the consolidated set of results on the display screen of the user device.