Out of home media measurement

摘要

A system may include at least one data source configured to provide network usage data indicative of the existence of communications with subscriber devices, and web and application usage data indicative of data usage of the subscriber network by the subscriber devices. The system may also include a data warehouse server configured to perform operations including correlating the network usage data and web and application usage data into subscriber-level data; associating, with the subscriber-level data, subscriber attributes indicative of a preference of the subscriber for content in a particular category of content, and profile attributes indicative of demographic characteristics of the subscriber; matching the subscriber-level data with a set of subscriber profiles, each of the set of subscriber profiles including a set of subscriber attributes and profile attributes associated with the respective subscriber profile; and aggregating the subscriber-level data into aggregate-level data according to the matching subscriber profiles.

主权项

1. A system, comprising:
at least one data source device configured to provide network usage data at an event location indicative of the existence of communications through a subscriber network of a network service provider and with subscriber devices, and web and application usage data indicative of data usage of the subscriber network by the subscriber devices; and a data warehouse server configured to perform operations comprising:
correlating the network usage data and web and application usage data into subscriber-level data;associating, with the subscriber-level data, subscriber attributes indicative of a preference of the subscriber for content in a particular category of content, and profile attributes indicative of demographic characteristics of the subscriber;matching the subscriber-level data with a set of subscriber profiles, each of the set of subscriber profiles including a set of subscriber attributes and profile attributes associated with the respective subscriber profile;applying at least two adjustment factors to the subscriber-level data, wherein the at least two adjustment factors include a usage adjustment factor adjusting for relative usage levels of different subscribers of the network service provider and a non-usage adjustment factor accounting for individuals at the event location not performing device usage; andproviding a graphical map of attendance at the event location responsive to aggregating the subscriber-level data into aggregate-level data according to the matching subscriber profiles.