| 摘要 |
PURPOSE: A BTB(Business To Business) marketing system is provided managing manufacturer, supplier, and franchises. CONSTITUTION: A marketing system using computer network is provided, comprising web server(11), control management system(10), database server(12), commodity management system(14), reverse aution system(13), and storage management system(15). The web server(11) enables to participate in commodity registration, compromising for supply condition, and auctions. The control management system(10) manages the web server(11), registers auction information, compromises for supply conditions, and collects and adjusts purchased commodity. The database server(12) is connected with the web server(11), and sorts and manages information about the commodity and the marketing. The commodity management system(14) refers to the local outlet(30) about the commodity which was registered by the supplier through distribution management system(17), and notifies about the marketing information to the web server(11). The reverse auction system(13) performs reverse auction in which the supplier(20) provides supply quantity and the price when the commodities are notified to the web server(11) in the control management system(10). The storage management system(15) manages stocking from the provider(20) and delivering to the local outlet(30). According to the above marketing system, marketing management between the supplier and outlets could be well integrated and organized.
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