Closed-Loop Dynamic Content Display System Utilizing Shopper Proximity and Shopper Context Generated in Response to Wireless Data Triggers

摘要

The smart retail system described herein presents information to shoppers based on the shopper's actions and state. In one embodiment, information, such as advertisements, are presented to a shopper when the system detects a shopper near a display of the system. In one embodiment, a shopper detected to be moving toward a particular location with respect to a display of the system can be presented with information designed to catch the shopper's eye and direct the shopper's attention to a particular item or product. The information displayed to the shopper can be changed based on the shopper's actions such as stopping to analyze the item or product to which the information pertains. Information can also be pushed to a shopper's mobile device in response to the shopper's actions and state. For example, a coupon for a particular product can be transmitted (also referred to as pushed) to the shopper's mobile device as the shopper is examining the particular product or when the shopper has been detected walking away from the particular product.

主权项

1. A method comprising:
outputting first content via an output device, the first content pertaining to an item for sale located in an area associated with the output device; detecting a person located in the area; determining a state of the person; determining an action the person is performing; determining a context of the person based on the state of the person and the action the person is performing; and outputting second content via the output device, the second content pertaining to the item for sale and selected based on the context of the person.