СИСТЕМА И СПОСОБ ИДЕНТИФИКАЦИИ И ВСТАВКИ РЕКЛАМЫ В ВЕЩАТЕЛЬНЫЕ ПРОГРАММЫ

摘要

A broadcast system and method for identification and insertion of advertising in broadcast programmes includes receiving a broadcast data stream, identifying an advertisement in the broadcast data stream, and updating an advertisement schedule including information identifying the advertisement and a location of the advertisement within a programme in the broadcast data stream. On playback, the advertisement or a replacement advertisement is inserted into the programme at the location or at another location within the programme.