| 摘要 |
PURPOSE: A method for advertising Internet web sites using a web tour program is provided to maximize advertising impact for Internet web sites by providing gifts, prize money or cyber cash to Internet users according to participation results of the web tour program. CONSTITUTION: A system for advertising Internet web sites is composed of an advertiser, an advertisement agent, and an Internet user. If the advertiser transfers a request for the advertising of a web site to the advertisement agent(101), the advertisement agent locates the requested web site at a category suitable for the characteristics of the web site. Then the advertisement agent determines the location of the web site on a web tour program(102) and fixes an outlay for advertisement(103). If the settlement of the fixed price is confirmed(104), the advertisement agent registers the web site in the web tour program(105). The Internet user participates in the web tour program provided from the advertisement agent(106,107).
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