发明名称 |
Apparatus and methods for streamlined term adjustment |
摘要 |
Embodiments consistent with the present invention enable an advertising client to vary terms of an advertising campaign automatically in order to react to changing business conditions. An advertising client and a publisher establish terms of an advertising campaign including a unit cost for placement of advertisements and a range of acceptable changes. The unit cost may use any pricing model, such as cost per mille, cost per click, or cost per action. During the advertising campaign, the advertising client may submit a change that is automatically implemented to alter the advertising campaign.
|
申请公布号 |
US2005171844(A1) |
申请公布日期 |
2005.08.04 |
申请号 |
US20050034919 |
申请日期 |
2005.01.14 |
申请人 |
FERBER JOHN B.;KRONTHAL ERIC |
发明人 |
FERBER JOHN B.;KRONTHAL ERIC |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|