| 摘要 |
The present invention relates to a system and method for providing an advertisement during a game, which display an advertisement in a preset game region according to a movement of a game character when the game is run using a user terminal, and display an advertisement corresponding to user information in which purchase conditions by user are reflected. According to the present invention, a system for providing an advertisement during a game includes: a user terminal receiving user information of a plurality of users, running a game using the input user information, and displaying an advertisement in a preset game region during the execution of the game; a game server receiving the user information from the user terminal, requesting and receiving an advertisement matched to the received user information, and providing the received advertisement to the preset game region; and an advertisement server storing a plurality of advertisements, searching for an advertisement matched to the user information among the stored advertisements according to a transmission request of the advertisement matched to the user information from the game server, and transmitting the searched advertisement to the game server. |
