Online social referral network

摘要

Embodiments are directed to users viewing and referring cards of content to other users. A user may refer a card by endorsing the card. By friending other users, users form a social network. Thus, a user may refer a card to friends, friends of friends, and other users. Cards may include one or more card tallies that are specific to a particular user. Card tallies may refer to the number of friends, of the particular user, that have endorsed the card, the number of friends of friends that have endorsed the card, and other users that have endorsed the card. By viewing the card tallies, the particular user may determine a utility of the card based on the number of the user's friends that have endorsed the card, the number of friends of friends that have endorsed the card, and the number of other users that have endorsed the card.

主权项

1. A method for providing referrals of cards to users with a network computer that performs actions, comprising:
generating an association between the card and a first user based on a first user selection of the card and one or more privacy parameters that are provided by the first user and associated with the card; and employing the association between the card and the first user and the one or more privacy parameters to update a card network to include the card and the first user; employing connections in one or more social networks between the first user and a second user to provide a degree of connectivity between the second user and the first user; determining a first card tally of the one or more card tallies based on a number of users that are included in the card network and have a 1-degree connectivity with the second user in the social network; determining a second card tally of the one or more card tallies based on a number of users that are included in the card network and have a 2-degree connectivity with the second user in the social network; and determining a third card tally of the one or more card tallies based on a number of users that are included in the card network and have a degree connectivity with the second user that is greater than a 2-degree connectivity; employing the updated card network, the degree of connectivity between the second user and the first user, and one or more of the second user's privacy parameters to provide one or more card tallies that are specific to the second user; configuring a non-transitory storage memory to store a plurality of N-tuple of scores that are based on a metric for other users that have endorsed the card, wherein each card tally includes an N-tuple that lists both an N number of other users that are friends of the first user and have endorsed the card; and providing the card with the one or more card tallies to the second user, wherein each card tally is retrieved from the non-transitory storage memory to evaluate the card.