Targeted marketing overlays for digital video recorders

摘要

A method for storing a television program in a Digital Video Recorder (DVR) and modifying the marketing in the television program to the user's location. The software embodiment of the present invention is a Rules Engine located in the DVR. The DVR records the television programming and the Rules Engine sends a program ID and a user ID to the service provider. A service provider program (SPP) receives the program ID and user ID and determines the user's location from the user ID. The SPP acquires local marketing content specific to the user's location based on the user ID and the marketing ID. The SPP sends the local marketing content back to the Rules Engine. The Rules Engine then modifies the marketing in the recorded television programming with the local marketing content and displays the television programming upon user request.

主权项

1. A method for sending second marketing content to a digital video recorder, the method comprising the steps of:
a computer broadcasting, from a service provider to the digital video recorder via a communications network, television programming comprising first marketing content; after the step of the computer broadcasting the television programming, the computer receiving a user identification and a program identification from the digital video recorder; the computer determining a location of the user by referencing a user profile associated with the user identification; in response to the step of the computer determining the location of the user, the computer determining whether the second marketing content exists for the television programming based on the program identification and the user profile; in response to the step of the computer determining that the second marketing content exists, the computer sending the second marketing content to the digital video recorder, wherein the second marketing content is associated with the location of the user and the program identification; the computer determining whether a message indicating that no second marketing content exists for the television programming has been received; and in response to the step of the computer determining that a message indicating that no second marketing content exists for the television programming has been received, the computer displaying the television programming with the first marketing content.