SYSTEM AND METHOD FOR MARKETING ATTRIBUTION IN AN ENTERPRISE

摘要

A system and method include a customer engagement platform of an enterprise. The customer engagement platform is configured to connect with an audience computer and provide to the audience computer contact information associated with a marketing attribution. The marketing attribution accompanies an impression served to the audience computer. The impression and marketing attribution associated with the contact information are sent to the customer engagement platform during an interaction with the enterprise.

主权项

1. A system, comprising:
a customer engagement platform of an enterprise, the customer engagement platform including a processor and instructions stored in a machine-readable medium that, when executed by the processor, cause the processor to:
receive a request including an attribute associated with a prompt to engage;select and transmit, in response to the request, contact information for a contact point from a pool of available contact points:store the selected contact information in association with the attribute;retrieve the attribute in response to identifying an interaction addressed to the contact point;forward the retrieved attribute for receipt by an agent device of a customer contact center agent, wherein the agent device is configured to further transmit results of the interaction to a market processing system; andrelease the contact point to the pool of available contact points.