发明名称 Generating personalized websites and newsletters
摘要 A system and method for generating a membership profile for a personalized website is disclosed. An online services provider uses the interest engine to generate a questionnaire and polls. A new user provides responses that include answers to the questionnaire and polls. A profile engine generates a membership profile based on the answers. A newsletter engine generates personalized newsletter information including a number of users that provided each answer. In response to an online services provider selecting the recipients for the newsletter, the newsletter engine either generates the newsletter and transmits it to the recipients or the newsletter engine transmits the contact information to the online services provider.
申请公布号 US9449302(B1) 申请公布日期 2016.09.20
申请号 US201113289992 申请日期 2011.11.04
申请人 GOOGLE INC. 发明人 Marantz Joshua;Shore Mussie;Terleski Jonathan;Borggaard Geoffrey;Shalabi Sami;Wren Christopher Richard
分类号 G06Q10/10;G06F3/048 主分类号 G06Q10/10
代理机构 Patent Law Works LLP 代理人 Patent Law Works LLP
主权项 1. A computer-implemented method for collecting data for personalizing a newsletter, executing on one or more computing devices, the method comprising: determining a subject matter of a first online service; retrieving, with the one or more computing devices, from a second online service having a similar subject matter to the subject matter, questions for a plurality of users of the first online service, each question having corresponding answers; determining a measure of performance of the retrieved questions based on advertisement monetization associated with the retrieved questions and an impact of the retrieved questions in engaging users on the second online service; determining, from the retrieved questions, a question based on the measure of performance; receiving, from a user of the first online service, a response including a selection of a first selected answer from the answers to the determined question; responsive to receiving the first selected answer, dynamically updating a membership profile of the user on the first online service to include the first selected answer, the membership profile representing the user to the plurality of users and being specific to the subject matter of the first online service; generating a data collection that includes the retrieved questions, the answers and a number of users that selected each answer; transmitting the data collection to an online services provider of the first online service; and receiving a selection of recipients to receive the newsletter based at least in part on the answers included in the data collection.
地址 Mountain View CA US