Product and service purchase-cycle tracking

摘要

Systems and methods for using wireless communication devices to track the effects of advertising are described herein. In some embodiments, a method includes representing the identity of an advertising impression, that is, a specific advertisement, with an impression code. According to exemplary embodiments, the advertising impression is directed to at least one commodity, such as one or more products and services. The method may also further include receiving the impression into a computer-readable memory of a wireless communication device. The method further includes detecting the wireless communication device, and then providing the impression code during the purchase of the commodity. The method continues with obtaining the identity of the advertising impression from the impression code. The method additionally includes creating a transaction record, wherein transaction record includes the advertising impression identity and an identity of the commodity, and storing the transaction record in a database.

主权项

1. A method, comprising:
downloading, via a wireless network by a wireless device, a web page that displays an electronic advertisement for an advertised product; determining, by the wireless device, an electronic impression code embedded within the electronic advertisement, the electronic impression code uniquely identifying the electronic advertisement; converting, by the wireless device, the electronic impression code into a reformatted SMS impression code that conforms to a short messaging service (SMS) format; generating, by the wireless device, an electronic data record in response to display of the electronic advertisement, the electronic data record electronically associating the reformatted SMS impression code to a source address associated with the web page and to an electronic description of the electronic advertisement; detecting the wireless device moving in proximity to a cash register; activating the cash register from a standby mode in response to the wireless device moving in the proximity to the cash register; establishing, by the wireless device, communication via the wireless network with the cash register; conducting, by the wireless device, an electronic purchase transaction with the cash register; and uploading, by the wireless device, the reformatted SMS impression code during the electronic purchase transaction with the cash register.