ELECTRONIC COMMERCE SYSTEM, METHOD, AND CONVERT SERVER

摘要

PROBLEM TO BE SOLVED: To realize a brand-new marketing system. SOLUTION: This system is equipped with a user's personal computer equipped with a barcode reader to scan barcodes printed on media, a convert server which converts the barcodes to URLs, a WWW sever to which the personal computer access based on the URLs, and an analysis server to analyze behavior of the user. The personal computer transmits data of the scanned barcodes. The convert server obtains responding URLs and information pertaining the media on which the barcodes are printed based on the data of the barcodes, transmits the data of URLs to the personal computer. The personal computer accesses to the designated WWW server based on the URLs. The WWW server transmits the data regarding user's behavior. The analysis server conducts analysis of the user's behavior and analysis of media's efficiency based on the information pertaining the user's behavior and the media.