RETARGETING CONSUMERS IN A PHYSICAL REALM

摘要

Techniques for retargeting consumers in a physical realm are presented herein. In one embodiment, a method includes receiving, from a mobile computing device and based on application data stored at the mobile computing device, one or more products associated with a user of the mobile computing device, detecting the mobile computing device within a threshold range of a merchant based on a short-wavelength wireless signal from the mobile computing device, and transmitting an advertisement to the mobile computing device for one or more of the products available at the merchant.

主权项

1. A computer system comprising:
a processor; a memory device holding an instruction set executable on the processor to cause the mobile computer system to perform operations comprising:
receiving, from a mobile computing device and based on application data stored at the mobile computing device, one or more products associated with a user of the mobile computing device;detecting the mobile computing device within a threshold range of a merchant based on a short-wavelength wireless signal from the mobile computing device;transmitting an advertisement to the mobile computing device for one or more of the products available at the merchant.