| 摘要 |
PURPOSE: A method for transferring an advertisement for each site to a user in the internet is provided to enhance advertisement effect by providing a customized advertisement in accordance with a user's job, sex and trend using a profile of each user. CONSTITUTION: User clients(110a through 110n) are connected with a web server(130) through an internet(120). When a user downloads a program from the web server(130) and installs the program, a short cut icon is generated in a web browser control box of the user for controlling the program. When the icon is clicked, an image zone, a movement path and an executable event are displayed in the bar space of the explorer. The user is moved to the advertisement site and performs a certain event. The web server(130) displays the logo of a certain character or a corresponding site on the web browser of the user through an active X program.
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