MANAGING AD CAMPAIGNS VIA MOBILE DEVICES

摘要

In a video advertisement system in which video advertisements are provided to users based on a bidding process in which multiple advertisers compete for video ad placement based on their video ad campaigns, a mobile device module under control of an ad campaign manager controls execution of the plurality of advertisement campaigns by displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign, receiving, from the UI, a review request for at least one video advertisement campaign, and playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.

主权项

1. A method of facilitating management and control of a plurality of video advertisement campaigns in which video advertisements are distributed to a plurality of user devices in an auction-based bidding advertisement insertion system, the method being implemented at a mobile device having a touchscreen display, comprising:
displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign; receiving, from the UI, a review request for at least one video advertisement campaign; and playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.