Recommendation and purchase options for recommemded products based on associations between a user and consumed digital content

摘要

Features are disclosed for providing notifications or recommendations to users based on user profile information and digital content the user is watching. In some implementations, a user can be watching a television program on a network enabled television. The systems and methods may determine characteristics of the television program and obtain user profile information. The systems and methods then may analyze the determined characteristics and user profile information to determine an association between the user and an item of interest in the television program. The systems and methods then may generate and provide a notification relating to the association to the user. Optionally, the systems and methods may also provide one or more recommendations to the user based at least in part on the determined association.

主权项

1. A system comprising:
an electronic data store configured to store profile information for a user; and a computing device in communication with the electronic data store, the computing device configured to:
during presentation of a video program to the user,
identify a product depicted in the video program that is being presented to the user;determine, in substantially real-time, an association between the video program and the user based at least in part on the product depicted in the video program and the profile information for the user, wherein the profile information identifies at least one of a person, place, and item that is related to the depicted product;determine an association score corresponding to a level or degree of the association between the video program and the user;generate a recommendation for a recommended product based at least in part on the association that is determined and the association score;generate a notification to the user of the recommendation; andcause the notification to be displayed on an interface that allows the user to initiate, via the Internet, a purchase of the recommended product.