SYSTEM AND METHOD FOR SEPARATING CONTENT SITE VISITOR PROFILES

摘要

Embodiments of the systems described herein can implement one or more visitor tearing processes. Visitor tearing can include, among other things, one or more processes by which multiple visitors that may appear to be the same visitor may be separated into different visitor profiles due to the leveraging of one or more unique persistent identifiers.

主权项

1. A method of managing content site visitor profiles, the method comprising:
under control of a hardware processor:
receiving first visitor data from a first tag embedded within a first content page, the first visitor data comprising a cookie-derived visitor identifier associated with a first visitor visiting the first content page;identifying a first identifier of the first visitor from the first visitor data;adding at least some of the first visitor data to a first visitor profile;receiving second visitor data from a second tag embedded within a second content page, the second visitor data comprising the cookie-derived visitor identifier;identifying a second identifier from the second visitor data;determining whether the first and second identifiers are different; andin response to determining that the first and second identifiers are different, adding at least some of the second visitor data to a second visitor profile different from the first visitor profile.