METHOD IN SUPPORT OF VIDEO IMPRESSION ANALYSIS INCLUDING INTERACTIVE COLLECTION OF COMPUTER USER DATA

摘要

A method of initiating and controlling computer user behavioural data (e.g., emotional state information) collection and processing within the structure of a video ad response provides an analysis of video ad effectiveness as a result of interaction with the computer user. A behavioural data collection and processing module is caused to run by the execution of a Video Ad Standard Template (VAST) compliant video ad response in a video player. The data collection and processing module may be obtained by calling a resource identifier contained in the video ad response, or by providing an executable application within the served video ad response itself. In more particular methods according to the invention, processing of collected data is managed so as to improve the efficiency of media playback at the client computer and communications with remote servers.

主权项

1. A method in support of an analysis of an impression of media playback on a computer user at a client computer, comprising:
receiving, from a video player running on a client computer, a call for a video ad response; serving a video ad response to the client computer; executing the video ad response in the video player on the client computer, wherein the video ad response includes code for triggering an executable data collection and processing module upon execution of the video ad response in the video player, and wherein the method includes executing the data collection and processing module at the video player to collect and process behavioural data during playback of media in support of the analysis of the impression of the media playback.