Generating geographical keywords for geotargeting search engine-offered advertisements

摘要

A computer-based method for use in geotargeting online ads to users of search engines by allowing comparison of user's search terms with a set of geo-keywords. The method includes providing a geographic keyword generator on a server that is linked to the Internet. The method includes providing a spatial database storing classes of geographic keywords. The method continues with receiving a keyword request including a business address from a client node. The keyword generator determines a service area based on this location, and a set of geographic keywords is retrieved from the spatial database that are associated (e.g., within) the determined service area. This set of keywords is transmitted or reported to the client node (e.g., displayed in a web browser or user interface) for use in geotargeting of their online advertisements. The keyword request includes a business type, and the service area is sized based on the business type.

主权项

1. A method for use in geotargeting users of search engines, comprising:
providing a geographic keyword generator running on a computer communicatively linked to a digital communications network; receiving a keyword request including location data; operating the geographic keyword generator to generate a service area based on the location data, wherein the service area defines boundaries of a geographic area; with the geographic keyword generator, retrieving a set of the geographic keywords associated with the service area from a spatial database comprising geographic keywords stored in data storage accessible to the geographic keyword generator; and generating a report including the set of geographic keywords.