SYSTEM AND METHOD OF IDENTIFYING MOBILE DEVICES OF USERS INVOLVED IN PURCHASE TRANSACTIONS

摘要

The disclosure relates to systems and methods of identifying mobile devices of users involved in purchase transactions. The system may obtain purchase information that indicates purchases made by users and location information associated with mobile devices that may be potentially associated with the users. The system may identify a mobile device of a user that makes a purchase at a retail establishment by comparing the time of the purchase, as determined from the purchase information, with timestamps of mobile device locations, which may indicate a time that the mobile device was at a given location. In this manner, even if the mobile device of the user is not known in connection with a given purchase transaction, the system may determine a probability that the mobile device belongs to the user based on the time of the purchase transaction and the timestamps of mobile device locations.

主权项

1. A computer implemented method of identifying mobile devices of users based on purchases made by the users at retail establishments, the method being implemented by a computer system having one or more physical processors programmed with computer program instructions that, when executed by the one or more physical processors, cause the computer system to perform the method, the method comprising:
obtaining, by the computer system, purchase information associated with a plurality of purchase transactions made at one or more retail establishments, including at least a first purchase transaction, wherein the purchase information includes at least a time of the first purchase transaction, retailer identification information that is used to identify a retail establishment at which the first purchase transaction was made, and user identification information used to identify the user involved in the first purchase transaction; obtaining, by the computer system, location information related to a plurality of mobile devices, including at least a first mobile device, wherein the location information includes mobile device identification information associated with the first mobile device, a location of the first mobile device, and a time that the first mobile device was at the location; identifying, by the computer system, for at least the first purchase transaction: (i) an area associated with a first retail establishment at which the first purchase transaction was made based on the purchase information, (ii) a set of mobile devices, including the first mobile device, that were in the area at the time of the first purchase transaction based on the location information, and (iii) first user identification information that identifies a first user involved in the first purchase transaction based on the purchase information; comparing, by the computer system, the time of the first purchase transaction from the purchase information with the time that the first mobile device was at the location; and determining, by the computer system, a first probability that the first user involved in the first purchase transaction is a user of the first mobile device that was in the area at the time of the first purchase transaction, based on the comparison.