METHODS AND SYSTEMS FOR DETERMINING PRODUCT CANNIBALIZATION EFFECTS IN A SYSTEM FOR PRICING RETAIL PRODUCTS

摘要

A data warehouse system and application which analyzes historical sales and product data contained within a data warehouse to determine the best product prices across a set of products for a retailer. Historical demand data for products is grouped and mined using data mining techniques to identify products having opposing sales relationships, and determine how a reduction in the price or increase in sales for a specific product will impact the demand for other products sold by a retailer.