摘要 |
A method and device for stimulating or encouraging a potential customer viewing a merchant's web site (1) on the Internet to purchase goods or services from the web site (1). The method and device include the formation of a link (6) on a web page (6). The link (6) is formed in a predetermined shape and color, each of which have been identified as creating a psychological effect in an individual that will stimulate the individual to proceed with or complete a contemplated purchase. |