SYSTEM AND METHOD ENABLING ADVERTISERS TO ADVERTISE VIA A SYSTEM OF INTERACTIVE ADVERTISEMENT IMAGES EMBEDDED AND DISPLAYED WITHIN ADVANCED TELEVISION PROGRAMMING AND UTILIZED IN CONJUNCTION WITH ALTERNATE TELEVISION CHANNEL(S)

摘要

The present invention is a method and system of commerce effectuating t he advertising and marketing of consumer product's through a system of advanced television advertising. The system comprises a system wherein interactive advertising images disruptive to the television viewing session are embedded within a television program in a manner whereby embedded image(s) appear within the visual field of a television program when viewed on an advanced television. In order for a viewer to remove the said image(s) from the visual field the viewer is required to interact with the image(s) v ia a viewer input device (e.g. remote control). Following the said viewer initiated interactive event the program containing the advertising image disappears from the visual field and a short advertising session is displaye d during a latency period prior to the television re-tuning to the a televisio n channel that does not contain advertising images. Once the returning process I completed a viewer is then able for a predetermined period of time to vi ew the base television program uninterrupted by advertising images. The system operates via a system where multiple television signals are multiplexed together and transmitted to a viewer location via a communication network. The first multiplexed signal (Channel A) contains a base television progr am and embedded interactive advertising image(s), the second signal (Channel B) is encrypted and contains an identical version of the said base televisi on program no advertising images. The third Channel (Channel C) contains an advertising sequence which may be interactive. When a viewer interacts with an image displayed on Channel A decryption and/or location identification code is produced while the television seamlessly re-tunes itself to channel C a short television commercial is displayed before file televisi on re-tunes itself a second time to Channel B. During this procedure the identity of Channel A is stored by the processor and is used to re-tune to Channel A when the Channel B viewing session is terminated. The primary source of income for the system will be from advertiser(s) that utilize the system in order to advertise and market product(s) and/or services(s).