发明名称 |
Method and system for displaying targeted advertisements in an electronic program guide |
摘要 |
The present invention is an improvement over previous Electronic Programming Guides ("EPG") in that it provides, among other things: Improved viewer interaction capabilities with the EPG; improved viewer control of video recording of future-scheduled programming; improved features to the EPG display and navigation; parental control of the EPG display; improved television program information access by the viewer; improved opportunities for the commercial advertiser to reach the viewer; improved product information access by the viewer; creation of a viewer's profile; utilization of viewer profile information to customize various aspects of the EPG; and utilization of viewer profile information to provide customized presentation of advertising to the viewer.
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申请公布号 |
US7328450(B2) |
申请公布日期 |
2008.02.05 |
申请号 |
US20030401297 |
申请日期 |
2003.03.27 |
申请人 |
INDEX SYSTEMS, INC. |
发明人 |
MACRAE DOUGLAS;YUEN HENRY |
分类号 |
H04N7/10;G06F3/00;G06F13/00;H04N5/445;H04N5/782;H04N7/025;H04N7/16;H04N7/173 |
主分类号 |
H04N7/10 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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