CUSTOMER SERVICE METHOD USING CUSTOMER PROPENSITY DATA BY CODING CUSTOMER PROPENSITY DATA

摘要

PURPOSE: A customer service method using the customer propensity data is provided to offer a proper and discriminated customer service to a client performing settlement with a chip card by storing a propensity data code expressing the propensity information of the client in the chip card of the client and making a settlement terminal confirm the propensity data code of the client stored in the chip card. CONSTITUTION: The client propensity code coding the client propensity data is stored in a database by linking with the client propensity data. The client propensity code is stored in the client chip card(335). When the client performs the settlement with the chip card, a member shop terminal extracts the client propensity code stored in the chip card and extracts the client propensity data from the database(345). The customized service according to the client propensity is provided(370).