| 摘要 |
The present invention provides a technique for broadcasters to deliver ad vertising messages in a more effective way to digital media recorder users, wherein the digital media recorders may be configured to record various type s of audio or video programs having advertisements therein. When playback of a recorded program is requested, the digital media recorder will play at le ast one alternate advertisement prior to beginning playback of the recorded program. After the alternate advertisements are played, the recorded media c ontent is played without the original advertisements. As such, the original advertisements in the recorded program are skipped during playback in exchan ge for presenting one or more alternate advertisements prior to beginning pl ayback of the recorded program.
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