| 摘要 |
A system for advertisement sales in real time according to the present invention comprises: a medium server which provides an advisement inventory; an advertiser server which purchases the inventory and delivers their own advertisements; and an advertisement medium device which confirms an advertisement delivery ratio for the inventory of each medium server and adjusts a profit distribution ratio (R/S ratio) for the advertisement delivery profit depending on the advertisement delivery ratio of the inventory of the medium server. The present invention is designed to provide an apparatus, a method and a system for advertisement sales in real time which can promote the inventory sales of the corresponding medium. |
