| 摘要 |
Merchant-media information is communicated to a selected user in response to a user identification (ID) being presented at a media location. According to one example embodiment, a user presents an ID tag to an ID tag reader at a merchant-media arrangement ( e.g. , a billboard, display screen, audio speaker or advertisement) having a media content ID. The ID tag communicates a user ID to the ID tag reader, and an information request signal including data representing the user ID and the media content ID is sent to a remote server. The remote server uses the user ID and the media content ID to send media content information ( e . g ., product data, a discount voucher, etc. ) to a user address. With this approach, users can request and/or receive information at a point-of-use media display. |
