发明名称 |
System and method for establishing incentives for promoting the exchange of personal information and targeted advertising |
摘要 |
A system and method for over-the-air and/or other types of broadcasting which creates incentives that promote the exchange of personal information of viewers in return for a more viewer-tailored program content as well as advertising content. The invention includes a content selector that selects program content, and an advertising inserter that is controlled by reference to viewers' personal profiles.
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申请公布号 |
US2002019769(A1) |
申请公布日期 |
2002.02.14 |
申请号 |
US20010766438 |
申请日期 |
2001.01.19 |
申请人 |
BARRITZ STEVEN;BARRITZ ROBERT |
发明人 |
BARRITZ STEVEN;BARRITZ ROBERT |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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