| 摘要 |
PROBLEM TO BE SOLVED: To reduce a communication charge of a portable telephone subscriber by utilizing the next generation portable telephone terminal, etc., capable of viewing video broadcasted by ground wave digital broadcasting to realize advertisement two-way property and returning advertisement cost to the portable telephone subscriber. SOLUTION: Video advertisement viewing broadcasted from a ground wave digital broadcasting facility 2 is realized by utilizing a ground wave digital broadcast receiving function, video viewing function, an individual telephone number-IP address and a network connection function which the next generation portable telephone terminal 1 has, a subscriber viewing history database 4 is constructed by utilizing a video advertisement viewing result processing server 3 and a subscriber information database 5, the cost burden of each advertiser is realized by making an individual advertiser burden amount calculating server 8 provide each advertiser with a subscriber advertisement viewing confirmation operation and a subscriber personal information providing operation, and subscriber communication charge reduction is realized by making an individual subscriber communication cost reduction amount calculating server 6 calculate a communication cost reduction amount and to reflect the communication cost reduction amount on a subscriber communication charge claim system 7. |
