Real time television advertisement shaping

摘要

A multimedia client receives, over a subscription multimedia network, television content for presentation to a viewer, where the television content includes an advertising break and identifies a keyword associated with the television content. The multimedia client sends, over the subscription multimedia network, the keyword to an advertisement server and receives from the advertisement server, an advertisement corresponding to the keyword. The multimedia client then provides, for display to the viewer, the advertisement within the advertising break.

主权项

1. A method comprising:
receiving, by a multimedia client, program content for presentation to a viewer; identifying, by the multimedia client, a keyword combination based on proximity of words of play-by-play commentary of the program content,
the keyword combination describing an action that occurred during an event displayed during the program content; sending, by the multimedia client, the keyword combination to a server;
receiving, by the multimedia client and based on sending the keyword combination to the server, an advertisement that is associated with a person who performed the action during the event; and presenting, for display to the viewer and during replays of the action, the advertisement in an interactive overlay displayed over the program content.