| 摘要 |
<p><P>PROBLEM TO BE SOLVED: To provide a market research support method for increasing a degree of flexibility in the content of questions for a market research and also positively predicting the trend of merchandise consumption, and substituted for a conventional standard cohort table. <P>SOLUTION: The databases 5-10 of a computer 3 with a monitor 3a include: a basic sense-of-value database 5 for storing the basic sense-of-value of each generation which is formed in a stage of growth; a life stage database 8 for storing the general sense-of-value for each life stage; an event database 7 for storing events affecting the human sense-of-value and the change of the sense-of-value; and a change sense-of-value database 6 for storing change sense-of-values where the basic sense-of-value is changed by receiving the sense-of-values of the life stages and the influence of various events. A sense-of-value belt table is displayed on the monitor 3a, with ages (aging) as a vertical axis and periods as a horizontal axis. The sense-of-value belt table displays the sense-of-value belts of the respective generations which are obliquely extending downward and indicate a transition in the sense-of-values of the respective generations. <P>COPYRIGHT: (C)2009,JPO&INPIT</p> |
