发明名称 SYSTEMS AND METHODS FOR SEARCH RESULTS TARGETING
摘要 Systems and methods are provided for search results targeting. The system includes a first database configured to store advertiser bidding information and a second database configured to store websites statistics generated by a search engine. The system includes one or more modules configured to: receive an input from an advertiser; obtain a plurality of advertiser keywords from the first database based on the input from the advertiser; rank the plurality of advertiser keywords; obtain a plurality of website identifiers for each top ranked advertiser keywords from a second database; rank the obtained website identifiers based on history statistics of the obtained website identifiers; and select the top ranked website identifiers as retargeting candidates for the advertiser.
申请公布号 HK1212480(A1) 申请公布日期 2016.06.10
申请号 HK20160100086 申请日期 2016.01.06
申请人 YAHOO INC. 发明人 WENTONG LI;LIN MA;YI MAO;WEIRU ZHANG
分类号 G06F 主分类号 G06F
代理机构 代理人
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