| 摘要 |
PROBLEM TO BE SOLVED: To provide a system for marketing research, which can obtain a large number of samples at a low cost and at the same time, and ensures the person easily. SOLUTION: A formed research program is transmitted to a satellite 1 (broadcast satellite, communication satellite, etc.), from a broadcasting station 7, and broadcast via the satellite 1 to a television 403 with a tuner 415 set in each viewer family. Answer data from viewers (targets) about questionair items assembled in the research program are collected and stored by a data center 3. A data obtaining server 417 of a broadcasting station 7 obtains the answer data from the data center 3. After the answer data are analyzed by a research company 5, a research report is delivered to a research orderer company. |
