Terminal apparatus, advertisement display control apparatus, and advertisement display method

摘要

Provided is a terminal apparatus including a display unit, an acquisition unit, a detection unit, and a display control unit. The acquisition unit acquires advertisement information from an advertisement delivery apparatus. The detection unit detects a scroll state of a page displayed on the display unit. The display control unit sets an initial display position of the advertisement information to a predetermined position of the page in a case where the page is not scrolling and which sets the initial display position of the advertisement information to a predetermined display position of the display unit in a case where the page is scrolling.

主权项

1. A terminal apparatus comprising:
a physical display unit; an acquisition unit which acquires advertisement information from an advertisement delivery apparatus; a detection unit which detects a scroll state of a page displayed on the physical display unit; and a display control unit which:
when the page is not scrolling, sets an initial display position of the advertisement information acquired by the acquisition unit to a predetermined position of the page such that, if the predetermined position of the page is not included in a display area of the physical display unit, the advertisement information is not displayed;when the page is scrolling, sets the initial display position of the advertisement information acquired by the acquisition unit to a display position of the physical display unit that is predetermined; andwhen scrolling of the page stops after the initial display position of the advertisement information has been set to the predetermined display position of the physical display unit, changes a display position of the advertisement information to the predetermined position of the page.