SYSTEM AND METHOD FOR INSERTING MEDIA BASED ON KEYWORD SEARCH

摘要

A system and method (i.e., utility) is provided for use in connection with delivering content that is targeted to users of a broadcast network. More specifically a utility is provided for inserting targeted content into a broadcast content stream based at least in part on information associated with content of the programming that will be provided via a broadcast network. In this regard, one or more textual fields associated with the programming is monitored ( 2004 ) or otherwise reviewed. Based on the textual information from the at least one textual field of the programming, targeted content or 'assets' are identified ( 2008 ) (i.e., from a collection of assets) that have at least partially matching textual constraints. At least one of the identified assets may then be inserted ( 2010 ) into a content stream of the broadcast network and provided in conjunction with the programming.