SYSTEMS AND METHODS FOR MEASURING COMPLEX ONLINE STRATEGY EFFECTIVENESS

摘要

Systems and methods for are provided for measuring treatment effect of advertisement campaigns. The system includes a processor and a non-transitory storage medium accessible to the processor. The system includes a memory storing a database including historical advertisement data. A computer server is in communication with the memory and the database, the computer server programmed to obtain a tree-based model using the historical advertisement data, where the tree-based model include a plurality of leaf nodes. Within at least one leaf node of the tree-based model, the computer server obtains a number of subjects and estimates a treatment effect for a treatment. The computer server calculates a final treatment effect for the tree-based model using the number of subjects and the treatment effect. The computer server then determines a parameter for future advertising strategy using the final treatment effect.

主权项

1. A system for measuring treatment effect, comprising:
a processor and a non-transitory storage medium accessible to the processor; a memory storing a database comprising historical advertisement data; a computer server in communication with the memory and the database, the computer server programmed to: obtain a tree-based model using the historical advertisement data, the tree-based model comprising a plurality of leaf nodes; within at least one leaf node of the tree-based model, obtain a number of subjects and estimate a treatment effect for a treatment; calculate a final treatment effect for the tree-based model using the number of subjects and the treatment effect; and determine a parameter for future advertising strategy using the final treatment effect.