METHOD AND SYSTEM FOR IDENTIFYING GEOGRAPHIC MARKETS FOR MERCHANT EXPANSION

摘要

A method and a system are provided for identifying geographic markets for merchant expansion. In particular, a method and a system are provided for identifying geographic markets for merchant expansion based on the geolocations of the purchasing and payment activities of payment card holders and/or geolocations of residence of the payment card holders. The method and system identify a merchant's best customers, build a look-alike model to the merchant's best customers (best prospect customers), and analyze the best prospect customers' spend at a zip code level to identify geolocations for merchant expansion. Predictive merchant expansion models are generated based on the geolocations of the purchasing and payment activities of the payment card holders and/or geolocations of residence of the payment card holders.

主权项

1. A method comprising:
analyzing purchasing and payment activities of a first grouping of payment card holders at a first merchant; analyzing purchasing and payment activities of a second grouping of payment card holders at one or more second merchants, wherein the one or more second merchants are selected from one or more first merchant competitors, and wherein the purchasing and payment activities of the second grouping of payment card holders are representative of the purchasing and payment activities of the first grouping of payment card holders; identifying geolocations of the purchasing and payment activities of the second grouping of payment card holders at the one or more second merchants and/or geolocations of residence of the second grouping of payment card holders; and identifying geographic markets for first merchant expansion based on the geolocations of the purchasing and payment activities of the second grouping of payment card holders at the one or more second merchants and/or geolocations of residence of the second grouping of payment card holders.