| 摘要 |
A method to valuating a business opportunity is presented. It takes a starting point in the value to the customer or the buyer and how this value relates to the configuration of the value net. The value is discounted based on the risk for the buyer. The relative market power between seller and buyer is established as a measure for how much of this discounted value the seller will at most be in a position to charge thereby obtaining the maximum market price. The cost to the seller is established and subtracted it from the maximum market price to obtain the possible profit. By analyzing the changes in all of these parameters as the market changes in size the optimal pricing strategy can be found. By analyzing the impact of different value net configurations different business strategies can be evaluated.
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