SYSTEM AND METHOD OF USE FOR LINKING PRIMARY MARKET RESEARCHDATA WITH SECONDARY RESEARCH DATA

摘要

A computerized system and method for conducting a survey of the promotion al activities of sales representatives for specific pharmaceuticals of the various pharmaceutical companies. A single panel of physicians is provided to collec t data regarding both (1) the promotional activities of the sales representatives whom they have encountered, and (2) the diagnosis and treatment of their patients. The data is provided into a database for analysis to evaluate any cause and effect relationship between the promotional activities of the sales representatives and the pharmaceuticals prescribed by them to their patients. Primary market research studies can also be conducte d by select appropriate physicians from the panel to whore a survey is to be administere d and by analyzing their answers in the context of the data in the database.