SERVER IN SALES PROMOTION MANAGEMENT SYSTEM, CONTROL METHOD FOR THE SAME, AND CONTROL PROGRAM FOR THE SAME

摘要

PROBLEM TO BE SOLVED: To provide a sales promotion management system and the like capable of taking measures leading to an increase in the number of customer while achieving an appropriate payment of sales promotion expenses.SOLUTION: A sales promotion management server 3 acquires POS data including at least customer identification information, commodity identification information, and a sales price from a system on a retailer side, and based on the acquired POS data and promotion information stored in a server storage unit 32, generates discount sales performance information by determining discount information about a commodity sold at a discount price in a specific promotion and counting the sales volume. The sales promotion management server comprises: a discount sales performance information generation unit 335 that stores the generated discount sales performance information into the discount sales performance information stored in the server storage unit; and a sales promotion expenses calculation unit 337 that refers to the discount sales performance information stored in the server storage unit and calculates the sales promotion expenses for the specific promotion from a commodity provider to a retailer based on a normal sales price of the commodity sold at the discount price, the discount information, and the sales volume.SELECTED DRAWING: Figure 5