Methods, systems and computer program products for tailoring advertisements to a user based on actions taken using a portable electronic device

摘要

A method of advertising tailored based on usage patterns of a portable electronic device includes determining if a portable electronic device has entered an area associated with a local area network (LAN). A link is established between the portable electronic device and the LAN if it is determined that the portable electronic device has entered the area associated with the LAN. User services are established between the portable electronic device and a remote server using the established link based on a user profile associated with the portable electronic device. Devices associated with the remote server communicatively coupled to the LAN are controlled using the portable electronic device. Actions and/or behaviors of a user are tracked based on use of the portable electronic device. Advertisements are displayed and/or played on at least one of the controlled devices based on the tracked user actions and/or behaviors.

主权项

1. A method comprising:
establishing, by a processor of a portable electronic device, user services provided by a controllable device on a local area network; configuring, by the processor, the portable electronic device to enable direct control of the controllable device, wherein the direct control includes providing advertisements to the controllable device;responsive to establishing the user services, identifying, by the processor, interests associated with a user of the portable electronic device according to tracking of actions at the portable electronic device, wherein the actions include accessing media content, and wherein the identifying of the interests includes determining a correlation between the media content accessed;identifying, by the processor, a response from the portable electronic device to a presentation of a first advertisement on the controllable device, wherein the first advertisement is based on the interests that were identified;re-analyzing, by the processor, the actions that are tracked in conjunction with the response, wherein the re-analyzing of the actions identifies refined interests associated with the user; andidentifying, by the processor, a second response from the portable electronic device to a presentation of a second advertisement on the controllable device, wherein the second advertisement is selected according to the refined interests that were identified.