ADVERTISEMENT METHOD AND SYSTEM FOR DISPLAYING OPTIMUM TITLE AND DESCRIPTION BY ANALYZING CLICK STATISTICS

摘要

Provided is an advertising method and system for displaying optimal advertising content, the method including the steps of: maintaining an advertisement database that includes a plurality of advertising contents associated with a targeted site; randomly rolling and displaying the plurality of advertising contents associated with the targeted site by referring to the advertisement database, when displaying the targeted site as a search result; analyzing click statistics information associated with each of the randomly displayed advertising contents; and determining the optimal advertising content associated with the targeted site based on the analyzed click statistics information.