Wearable advertising ratings methods and systems

摘要

A wearable advertising ratings method and system is disclosed. The location of a advertising media can be identified and a human eye can be located and tracked when the user of the ratings system, such as a pedestrian, is wearing eye polarity-sensing earphones. The earphones collect data when a user views media, as well as process and transmit such data through the user's communications device. Changes in the eye's polarity, perception, and reaction to viewing media are correlated to human brain reactions to acquire ratings for viewed media. The system allows for an advertiser to acquire and evaluate audience feedback and ratings related to presentation and content displayed on media (e.g., billboards, digital signage, window displays, etc.), as well as provide incentives for rating such media through use of an applications store.

主权项

1. A method for acquiring user viewing data, said method comprising:
determining a location, an outline, and particular content presented by at least one sign in at least three-dimensional space, by executing a program instruction in a wearable data-processing apparatus; determining, utilizing data received from a head-mounted eye tracking device detecting at least eye position of the user and coupled to the wearable data-processing apparatus, a location and orientation of an eyeball of the user in the at least three-dimensional space, by executing a program instruction in the wearable data-processing apparatus, the head-mounted eye tracking device detecting the at least eye position by monitoring at least polarity and direction of an eyeball of the user relative to the location; determining, utilizing at least the location and orientation of the eyeball of the user, a field of view of the eye of the user in the at least three dimensional space, the field of view defining a three-dimensional section of space visible to the user, by executing a program instruction in the wearable data-processing apparatus; determining a probability that the outline of the at least one sign is located in the three-dimensional section of space visible to the user based on the orientation and the location of the signage and the field of view of the eye of the user, by executing a program instruction in the wearable data-processing apparatus; determining and recording that the particular content presented by the at least one sign has provided an impression to the user, based on the determining of the probability that the outline is located in the three-dimensional section of space visible to the user, by executing a program instruction in the wearable data-processing apparatus; and sending the recorded impressions to a remote computer processor communicatively coupled to the wearable data-processing apparatus.